Bresson and the Black Tape...

Created by F/Nazca, this campaign for Leica Store São Paulo featured every visible Leica logo covered with black tape.

The concept was inspired by Henri Cartier-Bresson, who famously covered the Leica logo on his camera before taking to the streets. By making the camera less conspicuous, he was able to photograph people more naturally, capturing spontaneous moments rather than posed reactions.